File(s) under permanent embargo
Reason: GIBS Policy
Aligning marketing channel relationships at the base of the pyramid: the importance of partner selection, power dynamics and collaboration
datasetposted on 06.01.2021, 09:25 by Nompumelelo NsibanyoniNompumelelo Nsibanyoni
Qualitative approach was employed. Interview as a data collection method was used. Interview transcripts for a qualitative study trying to determine channel selection and management.