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Aligning marketing channel relationships at the base of the pyramid: the importance of partner selection, power dynamics and collaboration
datasetposted on 2021-01-06, 09:25 authored by Nompumelelo NsibanyoniNompumelelo Nsibanyoni
Qualitative approach was employed. Interview as a data collection method was used. Interview transcripts for a qualitative study trying to determine channel selection and management.