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Aligning marketing channel relationships at the base of the pyramid: the importance of partner selection, power dynamics and collaboration

dataset
posted on 06.01.2021, 09:25 by Nompumelelo NsibanyoniNompumelelo Nsibanyoni
Qualitative approach was employed. Interview as a data collection method was used. Interview transcripts for a qualitative study trying to determine channel selection and management.

History

Department/Unit

GIBS

Contact Details

Nompumelelo Nsibanyoni, 23126958@mygibs.co.za, 0836028710