Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

<div>This dataset for a research study on Big Data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage was conducted using a qualitative approach </div><div>The following files are attached : </div><div>1. GIBS Ethics Approval Email</div><div>2. NDA for transcription services (cosigned)</div><div>3. Interview signed consent form examples (three samples) </div><div>4. Interview guide</div><div>5. Interview transcriptions </div><div>6. Interview transcription codes and themes </div><div><br></div>