File(s) under permanent embargo

Reason: GIBS policy

Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

dataset
posted on 04.02.2021, 05:57 by Abongile QwabeAbongile Qwabe
This dataset for a research study on Big Data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage was conducted using a qualitative approach
The following files are attached :
1. GIBS Ethics Approval Email
2. NDA for transcription services (cosigned)
3. Interview signed consent form examples (three samples)
4. Interview guide
5. Interview transcriptions
6. Interview transcription codes and themes

History

Department/Unit

GIBS

Contact Details

Oyena.Qwabe@gmail.com Abongile.Qwabe@mtn.com +27832127002