Big data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage

This dataset for a research study on Big Data analytics as a dynamic capability to enhance customer value management for sustainable competitive advantage was conducted using a qualitative approach

The following files are attached :

1. GIBS Ethics Approval Email

2. NDA for transcription services (cosigned)

3. Interview signed consent form examples (three samples)

4. Interview guide

5. Interview transcriptions

6. Interview transcription codes and themes