Centralization of the marketing function in the South African Mining industry and its impact on business performance

Name: Centralization of the marketing function in the South African Mining industry and its impact on business performance
Published: 2021-02-02T14:30:01+00:00
License: https://creativecommons.org/publicdomain/zero/1.0/
Keywords: Centralisation, Organization, MNE, Marketing, Culture & mining, International Business