University of Pretoria

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Digital entrenchment influence towards customer attrition

posted on 2021-02-03, 08:27 authored by Patricia MankayiPatricia Mankayi

The purpose of this study is to evaluate whether adoption of mobile banking application has any influence towards customer attrition rate. The study takes a quantitative research approach, which will be conducted to test hypotheses linked to the theoretical framework and the literature review. Secondary customer banking data from one of the major banks will be used to test the research hypotheses using SPSS tool.

The record contains 5 files in a Microsoft excel format as follows:

- Customer banking raw data

- Customer banking cleaned data suitable to test the proposed research hypotheses

- SA banked customer data from FinMark

- SA banked customer income sources data from FinMark

- SA banked customer education data from FinMark