File(s) under permanent embargo

Reason: Contracted research

Millennials National Parks

dataset
posted on 30.07.2020, 10:06 by Anneli DouglasAnneli Douglas, Pierre Mostert

The overall purpose of the study was to determine the travel behaviour of the Millennial market, with specific reference to nature-based holiday destinations/experiences and more particularly SANParks as a nature-based holiday destination.

History

Department/Unit

Marketing Management

Contact Details

Anneli Douglas anneli.douglas@up.ac.za