The effect of social media marketing on brand awareness, engagement, and customer value in South Africa: a stimulus-response perspective

dataset

posted on 2021-02-03, 12:19 authored by Brian MalandaBrian Malanda

Dataset for a qualitative research done on the effects of social media marketing about brand awareness in South Africa

History

Department/Unit

GIBS

Usage metrics

Categories

Keywords

Marketing Social media Brand South Africa Marketing Theory Marketing Management (incl. Strategy and Customer Relations)

Licence

Exports