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The effect of social media marketing on brand awareness, engagement, and customer value in South Africa: a stimulus-response perspective

dataset
posted on 03.02.2021, 12:19 by Brian Malanda
Dataset for a qualitative research done on the effects of social media marketing about brand awareness in South Africa

History

Department/Unit

GIBS

Contact Details

19385804@mygibs.co.za

Licence

Exports

Gordon Institute of Business Science

Licence

Exports