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The effect of social media marketing on brand awareness, engagement, and customer value in South Africa: a stimulus-response perspective

dataset

posted on 2021-02-03, 12:19 authored by Brian MalandaBrian Malanda

Dataset for a qualitative research done on the effects of social media marketing about brand awareness in South Africa

History

Department/Unit

GIBS

Usage metrics

Gordon Institute of Business Science

Categories

Keywords

Marketing Social media Brand South Africa Marketing Theory Marketing Management (incl. Strategy and Customer Relations)

Licence

Exports