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Understanding and creating value for first time buyers of personal computers using the consumer value journey.
In this study, Data has been recorded using interviews on perceptions for first time buyers of personal computers. Further information has been gathered from industry experts as well.
M4A audio player is needed to gain access to the recordings.
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First time buyerPersonal computerConsumer value journeyBusiness Information Management (incl. Records, Knowledge and Information Management, and Intelligence)Business Information SystemsBusiness and Management not elsewhere classifiedCommerce, Management, Tourism and Services not elsewhere classifiedEntrepreneurshipInternational Business
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