Johannesburg fresh produce market socio-economic data from 2019-2022

<p dir="ltr">This dataset includes all variables collected from structured interviews with analysis. Each spreadsheet delves into selected focus areas outline and discussed in detail in the dissertation.</p><p dir="ltr">A total of 127 structured interviews and then 40 semi-structured interviews with a sub-set of those already interviewed. Of the 127 structured interviews conducted, 34 were gathered as part of a previous research project titled “<i>Decision making in speculative markets: An exploratory study into buyer's decision-making process at the Johannesburg Fresh Produce Market</i>" before the registration for my master’s degree. The earlier structured interviews were conducted in 2019 and served as the basis for the further research conducted between 2021 and 2022.</p><p dir="ltr">The questionnaire use can be found under files Annexure A and B the research instruments folder. The main nexus is the matrix analysis found under question 7A is buyer focused survey. A matrix was used to analysis this section using cross-sectional approaches. Moreover, the respondent demographics can be found in Annexure in the same folder. </p>